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9 Tips for selecting the best eCommerce products

Choosing eCommerce products is not easy, here are some tips on selecting the right products for your online store.

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One of the first steps in creating an e-commerce business has to do precisely with eCommerce products and what will be sold. Some owners have a precise idea of ​​what they want to sell in their online store, while others, on the contrary, start their business without knowing exactly what to sell. This is undoubtedly a crucial decision.

Choosing the product you want to sell is not an easy task. There are many platforms where you can find outstanding products. For Example, Oberlo, AliDropship, CJDropship, and Turkish products, you can check Knawat. And in this article, I will give you some tips on selecting the right eCommerce products.


Related articles: Dropshipping 101, This is what you should know before starting

How to choose the best eCommerce products?

1. Know your products’ details

If you want to create an E-commerce business that is trustworthy for your target audience, you must know all the details of your products, since by learning more about them, you will be able to speak better about them. 

Speaking about your products is a crucial part of convincing your customers to buy it. 

2. Choose Specific products

One important thing to keep in mind is that it is never recommended to compete directly with large retailers. The ideal thing to do is to conquer a smaller portion of the market, selling specific products. This way, you will have the opportunity to make a name for yourself and expand the store as you acquire a more significant number of customers.

3. Reduce focus

It would be best if you also thought about what eCommerce products you want to specialize in. That is, if you plan to sell decorative items for the home, you must believe that this is a market niche that encompasses a large number of different products.

 So it’s a good idea to narrow your focus and choose products once you’ve reached that point in the planning process.

4. Brand research

There are cases where some e-commerce stores manufacture and sell their products; however, most are retailers supplying products that others manufacture. Therefore, you must do brand research to find more reliable and higher quality products. 

Don’t forget to evaluate the price and find out how your target audience perceives certain brands through online research or finding.

Nine tips for selecting the best eCommerce products

Before deciding which eCommerce products you will sell, it is essential to ask yourself a series of questions that will help us to know if you are making the right decision. Which product to sell will be easier if you consider the following tips:

1. Think about products or topics that you like

It is much easier and much more motivating if you identify the product yourself. Think about what you like and would like to do, and based on that, try to find a business.

 It would be convenient to think about products you know about or something you are an expert on.

Also, ask friends about their tastes, acquaintances, etc. And think about the type of customers who buy that type of product and if you relate well with them. 

Working with products that you like and know will make you do your job with more enthusiasm!

2. Unsaturated products

Think of products that do not go out of style; you always have to think long term. Think of something that can be successful in today’s market and the future.

 If you decide to bet on a product that is currently in fashion, you will have to stay very informed about the news in the sector.

3. Products with a high margin

Since you have to make a living with the product you choose, it better be something you have a lot of profit margin.

 The lower the margin, the more you will have to sell to profit. 

There is no star product with which you will become a billionaire, but who knows if you find the right one! For more, check the 30 of the Best Low Cost, High-Profit Products

4. Study demand and consumption

You have to think about the possible shortcomings that the area where you want to open your business may have, think about the potential gaps that area may have or about products that help you differentiate yourself from others. 

But you also have to keep in mind the demand that this product would have in your area, perhaps there are not many stores because there is not a high consumption of that product in your area.

5. After-sales service and technical assistance

Some products, such as computer products, household appliances, etc., require after-sales service, such as installation, warranty in case of problems, etc., which will need more personnel. 

Also, if you plan to send home orders, you should consider hiring a transport service.

6. Watch the competition

Study the competition well before opting for a particular product. If you set up a production company where there are already more businesses of that type, you have to spend a lot on marketing or lower prices. You must be very attentive to both existing competition and the one that comes in the future.

Related article: 13 Competitor Analysis Tools to Spy on Your Competition

7. Import the product

If you are considering importing successful products from other countries, think carefully about the tastes and customs of the people who live near your business. Not everything that succeeds in one place has to work everywhere. 

You already know that there are products more universal than others, like toys, which are similar everywhere, but other products are concrete to regions, countries, etc. 

Also, think about the costs that the import of the merchandise you will sell will entail.

8. Brand products

Another possibility may be to offer branded products. A brand can be an additional distinction; it can attract people and can give the image that you offer a quality product endorsed by that particular brand (those brands).

9. Products with exclusivity

Also, think about the possibility of selling a product exclusively in your area. It may be interesting to discuss it with the manufacturer to ensure an original and own assortment.

At the beginning of any business, you do not have to make definitive decisions regarding the products you want to market. Always, with time and experience, you can specialize more or introduce changes depending on the demand.

We also advise you not to try to cover too much, choose a few products, and make yourself known for that. You already know that someone who covers a lot does little!


Selling online is an outstanding opportunity for those who want to start their business without leaving home. However, many people mistakenly think building an online venture generates success from one day to the next.

The truth is, If you want to achieve high-grade results with Internet sales, you need to plan, work, and make a lot of effort. And for sure, analyze the products to choose the best eCommerce products for your online store.

By Nuwar Abu-Awwad

Experienced General Manager with a demonstrated history of working in the ICT management industry. Skilled in Management, Digital Marketing, Networking, and Public Speaking.

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